Sterile barrier packaging for single use medical device applications is largely recognized as critical to usability and considered a component of the overall product (standards and regulations have influenced this heavily). However, optimizing the design of the packaging, whether it’s the sterile barrier itself or a packing component within the sterile barrier, to realize full value in a way that impacts sales revenue is often a missed opportunity in our industry. This concept was recently discussed at thePACKout. Michael Simonds (Package Development Engineer at J&J MedTech) walked through his experience working with his cross-functional partners to design a sterile barrier system that aids in competitive differentiation and was foundational to the device sales pitch. Below are some of his key takeaways for turning this experience into regular practice for future development projects:
Sterile barrier packaging is fundamental to the user experience, and if its value is highlighted in training, education, and marketing efforts, it can and will drive sales. Packaging teams can establish themselves as commercial partners that influence the bottom line—avoid leaving revenue on the table by inserting yourself into the marketing and sales conversation, and track and share your impact!